I’m Abiy Hailu Beyene, a Product Builder and Project Lead specializing in gamification, behavioral systems, and educational technology. I design and lead products that transform complex ideas into engaging learning experiences.
I’ve built and led products across agriculture, education, and human behavior, including Liku, Enechawet Lijoch, and Habit Gaming — a behavioral framework introducing tools such as HSI and Dopamine Audit.
My work combines product thinking, game design, and system design to create simple, scalable, and human-centered solutions.
Highlights
- Built 5+ educational products
- Worked across agriculture, education, and human behavior
- Created the Habit Gaming framework
- Designed HSI and Dopamine Audit
- Unity, Game Design, and System Design
Selected Projects & Product Leadership
Portfolio
Enechawet Lijoch
Role: Product Builder, Project Lead
Built Enechawet Lijoch, an educational initiative helping children learn reading and writing,
by developing educational games and AR learning experiences in collaboration with educators
and developers.
Tools: Unity, AR, Game Design, EdTech
Liku
Role: Product Builder, Project Lead Built Liku, an educational agriculture game helping 1,000+ farmers understand soil erosion, by gamifying the Universal Soil Loss Equation (USLE) in an Ethiopian agricultural context, collaborating with domain experts and developers. Tools: Unity, Gamification, EdTech, System Design
Tsedew Eregna
Role: Product Builder, Project Lead Built Tsedew Eregna, a behavioral awareness project addressing plastic waste, by designing a system encouraging reduced single-use plastics and promoting reuse behaviors. Tools: Behavior Design, Gamification, System Design
Guzo Geez
Role: Product Builder, Project Lead Built Guzo Geez, a cultural learning experience documenting the Geez number system, by transforming traditional numbers into a gamified interactive learning table. Tools: Game Design, Educational UX, Cultural Digitization
Habit Gaming
Role: Founder, Product Builder, Project Lead Built the Habit Gaming Framework, a behavioral system designed to help people measure and improve focus and habits, by writing a book and developing tools including HSI and Dopamine Audit. Tools: Behavioral Design, Product Design, Framework Design